TUMS & ENOHow do you breathe life into an old familiar brand and take it global?
Ground it in a fundamental human truth: people love food, but they hate heartburn. They can’t get rid of it fast enough. People know that TUMS & ENO, unlike other products, works in seconds. But that’s just a fact. The powerful idea is that “Sometimes the foods you love, don’t love you back”, the brand let’s you FIGHT BACK FAST. An insight – brand truth – and claim that works from Brazil to Bangkok, India to Indiana and across all media from traditional television and print to the latest social platforms.
