President | Founder | CCO
Tristan Fabriani (aka Lee St. James) loves telling stories. Even though he grew up knowing he would be a visual artist of some kind, an illustrator maybe like Norman Rockwell? At heart he is a storyteller. Personal stories, family stories, made up stories, brand stories, any kind of story.
He grew up building things with his Kentucky grandmother (it's a long story) later earned a BFA in design and ceramics and ultimately a Masters in sculpture (more stories, some quite juicy).
He has written music (stories), ads (stories) and articles (stories), made films and other things (stories), taught college, birthed ideas, fathered children (lots more stories).
He’s been honored internationally, by every major award show: Cannes, CLIOS, The EFFIE's, The ONE SHOW, MPA Kelly awards, the OBIE’s, the ANDY's and the $100,000 Grand Athena. He has also served as a juror on many of these shows.
Served as Executive Creative Director in some of the best agencies in the world, TBWA\Chiat Day, Saatchi & Saatchi, Publicis on many of the best companies and brands in the world. Heineken, UBS, GSK, Procter & Gamble, JetBlue, Alitalia to name a few. He’s even created a couple of successful agencies of his own.
Tristan knows a lot about this business with lots of stories to tell. Most importantly though, he knows what he doesn’t know yet. He has the drive, tenacity and brains to figure it out and then … create the right solutions and put the right teams together to solve most any marketing or executional challenge we might face together.