smiths“hello, my name is Change”
In 2010, then partners Steve Centrillo, David Duncan and Lee St. James created a brand navigation agency called simply, “smiths”. It was devoted to helping CMO’s navigate the shifting and often tumultuous landscape of change that faced the marketing industry at the height of the global economic downturn. The average tenure of these CMO’s was just under 18 months, they needed to act quickly, the message as relevant today as it was then … Change or die.