NOW Agency

How do you make consumers take a hard look at a new eyewear brand?


Brilliant, fresh eyewear designs from Marco Mavilla needed to be seen in a category dominated by global giant, Luxottica (80% of premium eyewear, vertically integrated from design to manufacture to retail sales.)

The Solution? Carefully build the total brand offer and deliver big impact on a small budget: How?

  • Build the brand from the ground up: brand vision, strategic platform, naming, logo design, and high-impact imagery.
  • Execute seamlessly through the line: print, point of sale and digital: all integrated around the brand’s distinctive visual language.
  • Think big. Spend small. That means using breakthrough production strategies that started with standard Image Bank portraits, eliminating casting, photography and royalty fees.

The Result? Both high awareness and instant sales growth. Just what the Client wanted to see.

timeshades -4 faces
timeshades -4 faces
timeshades -4 faces