NOW Agency

How do you put fresh topspin onto the original oversized tennis racket?

Take a once famous brand, used by the likes of Agassi, Seles, Sabatini and Chang, that was now relegated to little old ladies playing doubles at the Country Club and by the way, in no financial shape to pay the high-ticket endorsement game.

Start by doing your homework. Realize that Prince has the best R&D in the industry. And, worldwide, is the preferred racket of rising stars: over 80 age group champions, in fact. Rising stars?

Recognize them as the next generation of tennis royalty? Oh, wait, that would be our name: Prince. With video game graphics and digital player support, we repositioned Prince from momma’s crutch, to the weapon of choice for young, hard, court gladiators.