NOW Agency

Breathe Right Strips
Is insulting your clients ever a good business strategy?

Just how much impact can you get out of a nose strip product designed to help guys snore less? First, call our customers, mostly men, “Mouth Breathers”; it’s American slang for not so bright guys, urging them to “Shut their Mouths and Breath Right.” Not exactly the typical way to woo potential customers, but the women who buy these strips for their men, loved it.

Then, jump on a golden opportunity when Triple Crown contender, California Chrome, was almost disqualified for using the mega equine version of our Strips.

A buzz so hot, Breathe Right ran away with big awards at Cannes and the EFFIES as their sales continued to race ahead.